Google’s Latest Search Updates: Structured Data, Ranking Changes, and More
October – 2023
Google continues to evolve its search algorithms and features to provide a better user experience and deliver more relevant search results. In the latest edition of “Google Search News,” John Mueller shares insights into recent changes that impact website owners and marketers. In this article, we’ll explore the key takeaways from the video and how these updates may affect your SEO strategy.
Structured Data Changes
Structured data has long been a valuable tool for website owners to enhance how their content appears in search results. However, Google has made some adjustments in how it uses structured data, affecting specific rich results. Notably, the “how to” structured data type is no longer in use, and FAQ structured data is now limited to well-known, authoritative, government, and health websites.
Takeaway: If you have existing structured data on your pages, you don’t need to remove it. However, be aware that it may not have the same impact as before.
Core Ranking Update and Helpful Content System
Google periodically rolls out core ranking updates, which are significant changes to its search algorithms and systems. In this latest update, they have also made changes to the “helpful content” system, designed to help users find original, informative content. It’s important to note that this system relies on site-wide signals, which means that if your site hosts unrelated third-party content, you may consider blocking it from indexing.
Takeaway: Keep a close eye on your website’s performance in search results, as these updates can impact your rankings and visibility. Make use of Google’s documentation for more insights.
Improved Multilingual Searches and Site Names
Google has improved how it handles multilingual searches, ensuring that users receive content in the most appropriate language based on their preferences and location. Additionally, site names are now automatically determined by Google’s systems and structured data markup. If your preferred site name isn’t selected, Google provides tips on what you can do to influence this.
Takeaway: If your target audience includes multilingual users, these updates can help you deliver a better experience. Ensure your structured data markup is accurate.
Recommended External Articles
Outside of Google, there are valuable articles that can enhance your understanding of SEO and content creation. Ebere Jonathan’s summary on duplicate content and canonicalization provides essential insights into managing content effectively. Additionally, Tasmin Lofthouse’s article on using AI as a writing aid offers practical guidance for content creators.
Takeaway: Stay informed about industry trends by exploring recommended articles that provide actionable insights.
Engaging with the SEO Community
Google’s team is actively engaging with the SEO community worldwide. They’ve attended events in various locations, such as the UK, Tokyo, Jakarta, India, Germany, Seattle, and Austin, Texas. More events are planned, including Mexico City and Brighton SEO in San Diego, California. These events provide an opportunity to connect with Google experts and fellow SEO professionals.
Takeaway: Attend SEO events to network with industry experts and stay updated on the latest trends and strategies.
Google Now Indexes CSV Files
For fans of spreadsheets, Google Search now indexes CSV files. This means that structured data in CSV format can be more accessible and useful. Whether you’re researching or curating data, this feature can be a valuable asset.
Takeaway: If you work with data in CSV format, you can now search and access this information more efficiently through Google.
In conclusion, staying up-to-date with Google’s search updates and best practices is essential for maintaining and improving your website’s performance. These changes to structured data, ranking updates, multilingual support, and external resources can significantly impact your SEO strategy. By adapting to these updates and utilizing the available resources, you can enhance your online visibility and provide a better experience for your audience.