The Truth About Hyphen in Domain Names: SEO, Branding, and User Experience

In the world of Information Technology, there has been a long-standing debate about the use of hyphen in domain names. For many years, hyphens were used to separate keywords in domain names to help with search engine optimization (SEO). However, as Google’s algorithms have evolved, the importance of keywords in domain names has reduced. In this article, we will explore the impact of hyphens on SEO, branding, and user experience.

Having Hyphen in domain names and Google’s Algorithms

Google’s algorithms no longer prioritize keywords in domain names. In fact, Google’s John Mueller has stated that having hyphens in your domain name does not cause ranking issues in Google Search.

Google treats hyphens as word separators, meaning that a hyphenated domain name is accurately logged as a compound term instead of a single word. However, hyphens in domain names do not provide any SEO benefits and should not be used solely for that purpose.

At the beginning of my career, I purchased some domain names having hyphens because I believed that including keywords in the domain names would be beneficial. However, after researching how to choose the perfect domain and learning about the bad practice of using hyphens in domain names, I decided to stop working on those domain names.

Branding – Hyphens and Trustworthiness

Hyphens in domain names can have a negative impact on branding. A domain name with hyphens can look untrustworthy and tacky, which can work against conversion rates.

When choosing a domain name, it’s important to consider the branding aspect and choose a domain name that is easy to remember, easy to spell, and looks professional.

You may also like my another article written on topic How to create brand image?

User Experience – Hyphens and Memorability

Hyphens in domain names can also have a negative impact on user experience. A domain name with hyphens can be harder for website visitors to remember, especially if they are not used to seeing hyphens in domain names. This can lead to typos and frustration for website visitors.

Take a look at my website nskmultiservices.in. It consists of 2 easy-to-remember words. However, some people occasionally make typos when typing my domain name. This domain was registered at the beginning of my business.

Examples of hyphens in domain names with intention of keyword –

1. best-online-deals.com
2. top-rated-restaurants.com
3. luxury-vacation-rentals.com
4. outdoor-adventure-gear.com
5. tech-savvy-solutions.com
6. eco-friendly-products.com
7. pet-friendly-hotels.com
8. health-and-wellness-tips.com
9. budget-friendly-travel.com
10. fashion-forward-trends.com

Conclusion

The use of hyphens in domain names is a topic that requires careful consideration. While hyphens do not have a negative impact on SEO, they can have a negative impact on branding and user experience. When choosing a domain name, it’s important to consider the long-term goals of the website and choose a domain name that is easy to remember, easy to spell, and looks professional.

Frequently Asked Questions

Source:

1. https://www.searchenginejournal.com/are-hyphens-in-domain-names-okay-with-google/414691/
2. https://www.onlydomains.com/blog/hyphen-in-domain-name/
3. https://news.gandi.net/en/2020/08/should-i-put-a-dash-in-my-domain-name/
4. https://www.seroundtable.com/google-hyphens-domain-names-seo-34830.html
5. https://domainwheel.com/hyphen-in-domain-name/