EEAT and Helpful Content in Video Marketing After the 2024 Google Core Update

Video Marketing after google core update 2024

Google’s March 2024 Core and Spam update brought about significant changes in search rankings, prompting marketers to reevaluate their strategies. During these shifts, the appearance of video content as a noticeable participant in search results has caught the attention of many. However, the reasons behind this shift are not as straightforward as they may seem. In this article, we will explore the importance of video marketing, alongside the crucial concepts of Expertise, Authoritativeness, Trustworthiness (EEAT), and Helpful content.

traffic affected due to google core update march 2024

Importance of Video Marketing

Video has become an essential tool in the digital marketing, offering a dynamic and engaging medium to convey messages to audiences. With the platforms like YouTube, the reach and accessibility of video content have surged to new heights. However, it’s not merely the presence of video that has garnered attention but rather its impact on search rankings. As Video marketing, SEO of Video and Website is also important, click on the following link to read more about SEO – Importance of SEO for small businesses

Conflicting to popular belief, the importance of video content in search results is not just due to a shift in Google’s policies favoring Video First Search. Instead, it stems from the emphasis placed on providing users with high-quality, informative content that meets their needs. Videos that demonstrate expertise, authority, and trustworthiness on a subject while being genuinely helpful to viewers are more likely to rise in the rankings.

What is EEAT and Helpful Content

The concept of EEAT, or Experience, Expertise, Authoritativeness and Trustworthiness, lies at the core of Google’s search algorithm. In essence, Google aims to prioritize content from sources that exhibit expertise in their field, convey authority on the subject matter, and instill trustworthiness among users. This means that content creators must not only possess knowledge in their niche but also establish credibility and foster trust with their audience.

a) Experience

Demonstrating a track record of expertise and proficiency in your niche enhances your content’s credibility. Whether it’s through personal anecdotes, case studies, or hands-on experience, showcasing your expertise fosters trust with your audience and search engines alike.

b) Expertise

Establishing yourself as a subject matter expert requires a deep understanding of your field. Consistently delivering high-quality, accurate, and insightful content reinforces your expertise and sets you apart as a trusted source of information.

c) Authoritativeness

Authority is earned through a combination of expertise, credibility, and recognition within your industry. Building backlinks from reputable websites, garnering positive reviews and testimonials, and being cited or referenced by other experts contribute to your content’s authority in the eyes of both users and search engines.

d) Trustworthiness

Trust is the cornerstone of any successful content strategy. Upholding transparency, providing accurate information, and maintaining integrity in your interactions with your audience are essential for building trust over time. Additionally, securing your website with HTTPS, displaying contact information, and adhering to ethical standards further bolster trustworthiness.

Moreover, Google places great importance on content that is genuinely helpful to users. In an era flooded with information overload, content that provides actionable insights, solves problems, or addresses user queries effectively stands out. This aligns with Google’s mission to deliver the most relevant and valuable content to users, enhancing their overall search experience.

Importance of Video Marketing and EEAT Content

As Google is evolving their algorithm and the increasing prominence of video content, marketers must adapt their strategies to stay ahead of the curve. Incorporating video marketing into your content strategy can offer numerous benefits, including enhanced visibility, increased engagement, and improved search rankings.

However, it’s vital to approach video creation with a focus on EEAT and helpfulness. Invest in creating content that showcases your expertise, establishes your authority within your niche, and builds trust with your audience. Additionally, ensure that your videos address the needs and queries of your target audience, providing them with valuable insights and solutions.

Wrapping up

As Google continues to refine its search algorithm and prioritize high-quality content and helpful content, video marketing has emerged as a effective push in digital marketing strategies. By understanding the importance of EEAT and helpful content, marketers can leverage the power of video to enhance their online presence, engage their audience, and improve their search rankings. Accept video marketing as a key component of your strategy, and prioritize creating content that not only informs but also inspires and empowers your audience.


Nandeshwar is a versatile professional skilled in digital marketing and App/Web development. With 5 years of experience and a Diploma in Computer Engineering, they excel in crafting effective marketing strategies and building dynamic websites. Specializing in content marketing, they drive results for clients while creating visually stunning websites using WordPress, Laravel, PHP and Flutter. Beyond work, they stay updated on industry trends and enjoy sharing insights.

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